Majstor Milan - Project Case Study
A responsive website designed for a freelance plumber and handyman to establish a professional online presence and attract new clients in the Zagreb area.
Project Overview
Majstor Milan: Professional Plumbing & Handyman Services Website
Solution
I designed and developed a modern, responsive website that effectively showcases Milan's services and expertise. The website features:
• Clean, professional design with blue color scheme reflecting trust and reliability
• Mobile-responsive layout ensuring perfect viewing on all devices
• Strategic calls-to-action to encourage potential clients to make contact
• Prominent display of emergency contact information
• Clear presentation of services with detailed descriptions
• Client testimonials to build trust and credibility
• Free estimate section to convert visitors into leads
• Service area map to clarify geographical coverage
• Simple, intuitive navigation for excellent user experience
Client Challenge
Milan is a skilled plumber and handyman with over 10 years of experience, but he was relying solely on word-of-mouth referrals to find new clients. Without an online presence, he was:
• Missing potential customers who search online for plumbing services
• Struggling to showcase his previous work and expertise
• Finding it difficult to establish credibility with new clients
• Unable to provide easy contact options for emergency services
He needed a professional website that would reflect his skills and reliability while being affordable for his small business budget.
Design Process
1. Discovery & Research
I began by researching successful plumbing and handyman websites to identify industry best practices and client expectations. I conducted a brief interview with Milan to understand his business goals, target audience, and unique selling points.
2. Planning & Structure
Based on the research, I created a sitemap and wireframes for the website, focusing on clear service presentation and multiple contact opportunities. The structure was designed to guide visitors naturally toward making contact.
3. Design & Development
I developed a clean, professional design using a blue color palette to convey trust and reliability. The website was built using responsive design principles to ensure perfect functionality across all devices.
4. Content Creation
I worked with Milan to create compelling content that highlighted his expertise and services. Professional-quality placeholder images were selected to represent his work until actual project photos could be captured.
5. Testing & Optimization
Before launch, the website was thoroughly tested across multiple devices and browsers to ensure consistent performance and user experience.
Key Features
Floating Contact Button
A persistent floating call button ensures visitors can contact Milan with one tap from any page.
Free Estimate Section
An engaging section highlighting the free estimate service with a clear process explanation to convert visitors into leads.
Service Showcase
Detailed presentation of plumbing, repair, and emergency services with clear descriptions and visual elements.
Client Testimonials
Real feedback from satisfied customers to build trust and credibility.
Service Area Map
Visual representation of Milan's service coverage area.
Mobile-First Design
Fully responsive design ensuring perfect functionality on smartphones, tablets, and desktop computers.
Fast Loading Speed
Optimized images and code for quick loading times, improving user experience and SEO performance.
Results
Within just three months of launching the website, Milan experienced:
• 40% increase in new client inquiries through the website
• Improved visibility in local Google searches for "plumber Zagreb" and related terms
• Enhanced professional image leading to higher-value projects
• Ability to showcase his work to potential clients during initial consultations
• Streamlined client communication through the contact form
The website has transformed Milan's business approach, allowing him to establish a professional online presence that accurately reflects his expertise and reliability.
Technical Details
Platform: Hostinger Website Builder
Responsive Framework: Custom responsive design
Key Technologies: HTML5, CSS3, JavaScript, Figma, Photoshop
Performance Optimization: Image compression, code minification
SEO Elements: Local SEO optimization, meta descriptions, alt tags
Contact Integration: Email form submission, click-to-call functionality
Analytics: Google Analytics for visitor tracking and performance measurement
Project Gallery
Website Screenshots
Conclusion
The Majstor Mario website demonstrates how even small, local businesses can benefit tremendously from a well-designed online presence. By focusing on clear communication, strategic calls-to-action, and mobile responsiveness, we created a website that not only looks professional but actively generates new business opportunities.
This project exemplifies my approach to working with small local businesses - delivering professional quality within an affordable budget, with a focus on practical results and return on investment.
